Seem familiar?

Well perhaps not for long.

Unctuous …is one of my favourite words. I discovered it in my teens. It was used by some tosser, to describe another. An extremely good verbal identity colleague, wants this cartoon as her business card. And no, she doesn’t work for any of the brands that copied Innocent. Obvs.

Anyway, it now seem that the age of Innocent is over with consumer brand language. All hail the new era of bespoke, beardy and hand crafted to come…