Aspirational Altruism

Developing a positioning, brand identity and launch strategy for a unique online charity auction proposition that provides unique experiences and rarities to discerning individuals on behalf of the world’s best charities.

Our insight showed us that the target customer craves a high-end retail experience primarily, with the knowledge that the money goes to a good cause giving a feel-good factor a secondary driver. We created a positioning – ‘Aspirational Altruism’– and created the visual and verbal identity to articulate this.

Brand positioning, brand identity, digital customer journeys, and digital realisation through the online auction portal.

Agency: Amp