Client: The Brand Union
Argos
2009
Branding
Logo design
Family retailer Argos is to reveal a new
brand identity, set to roll out from
January 2010. The new look & feel has
been created to better reflect Argos’
appeal, modernise its look and retain
the High Street stalwart’s relevance
to all its customer segments.
Designed to reflect customer confidence
in the brand going into the future, the
refresh will incorporate store design,
all printed materials, tone of voice,
online and advertising applications,
as well as Financial Services, and will
be seen first on the new catalogue to be
released on 23rd January
In their commitment to improving customer
service, Argos actively involved their customers
in shaping the identity. Early responses to the
revised brand identity have been positive:
“It says they’re not going anywhere, that
they’re here to stay”.
Following the catalogue launch at the end of
January, the new identity will be rolled out
steadily over the next four years in a
cost-effective phased approach. Argos
services 130-million customers in-store
each year, with an additional 4-million
online and over the telephone.
www.thebrandunion.com
www.argos.co.uk